Publication So Soir
"When the ethnic is revisiting
Traditional Japanese garment, the kimono literally means "thing that one wears on oneself". To wear it in the rules of the art also requires a minimum of knowledge and practice. If only to know how to drape it and tie it. Source of inspiration for the creators (Yves Saint Laurent in the years 70, then John Galliano) who have reappropriated it, the ethnic garment revisits the classic silhouette, hides some areas of the body and puts others in light. This is the same for saris from India, Indonesia or Mauritania, which still protect the body of women from heat. Sensual, enigmatic and exotic, the ethnic garment responds to a need for authenticity, exclusivity and emotion, values that are sorely lacking in today's fashion.
Craftsmanship and preciousness
In any case, this is what Guylaine Tilleau (photo), stylist for French fashion magazines and creator of HAND. SO. ON, a new label centered on kimono dresses cut in vintage saris, assembled, and then hand embroidered in Morocco: We sell our collections in Brussels, Paris or Geneva, cities not necessarily prepared to wear this kind of pieces. However, the shops and customers immediately adhered to the concept. I think they like the uniqueness of each dress, the emotion that can create a combination of colors or prints, this idea of craftsmanship and therefore of preciousness, not forgetting the fact that each seam is stitched by hand, history of not damage the silk. So it's about clothes that you want to keep for a long time.
Thanks to an ingenious system of internal crossing, made on the basis of a chain in Sabra (a vegetable silk thread), the dresses and tunics of the label, proposed in a single size, adapt to all the silhouettes. Guylaine Tilleau has imagined three models (a Trapeze dress with a Tunisian collar, another with a boat neck and a long tunic), as well as skirts and shirts that sublimate the beauty of the fabric and the body of the one that donned them. This simplification of the forms is accompanied by contemporary styling.
The first-degree ethnic, everyone can do it. I wanted to let the print be expressed, then to mix the dress, skirt or shirt with clothes that we used to wear everyday. An open tunic can be paired with jeans and sneakers with more formal trousers or sandals or santiags. It is too often minimized the importance of the belt that allows to completely transform a look."